← All Courses
Miguel's Vibe Coding CourseLesson 5 of 10
Phase 3 · Products & Pricing

Digital Products & Pricing Strategy

Build scalable assets that generate income independent of your hours. This lesson covers what to build, how to price it, and how to project the revenue.

Course Progress
5
The Leverage Shift

Moving Beyond Billable Hours

A consulting retainer or hourly rate has a hard ceiling — your time. A digital product or productized service doesn't. You build it once, and it continues generating revenue as you sleep, travel, or take on other clients.

At your level of expertise, the most strategic move is to build a portfolio of income streams: active consulting income that pays your operating costs, plus passive digital product income that builds long-term wealth. This lesson focuses on the latter.

Product TypeBuild TimePrice RangeScalability
Consulting Framework / Toolkit3–5 days with Claude$197–$497Unlimited downloads
Signature Online Course1–2 weeks$497–$1,997Unlimited enrollments
SOP Template Library2–3 days$97–$297Unlimited downloads
Recorded Workshop1 day to record$97–$497Unlimited replays
Productized Audit Service1 day per client$500–$1,500Scales with team

📋 Digital Product Build Prompt

Fill in your professional details and I'll generate a Claude prompt that creates your entire digital product — from outline to sales copy — in a single session.

Pricing Strategy

The Three-Tier Pricing Model

Offering a single price leaves money on the table. A three-tier structure captures different buyer segments and significantly increases average transaction value:

Entry
$97–197
Core framework or toolkit only. No support. Self-directed. Attracts price-sensitive buyers and builds your customer base.
Core ★
$297–497
Full product plus templates, implementation guide, and email Q&A support. Your highest-volume tier.
Premium
$997–1,997
Full product plus 90-minute private strategy session. Positioned as a done-with-you engagement. Highest margin tier.
Revenue Projection

Model Your Digital Product Revenue

Run the numbers across all three tiers to see the realistic annual revenue potential from a single digital product:

Action Plan

Your 90-Day Product Launch Timeline

Map your 90-day plan for building and launching your first digital product. Include build dates, a launch target, and your first 10 customer acquisition strategy:

Up next · Lesson 6

Client Acquisition with AI

Building a systematic, AI-powered pipeline for attracting and converting high-value clients — without cold calling.

🧠
Advisor — Your AI Advisor 💼
Powered by Claude · Responds just for you

Write your 90-day product launch plan with revenue targets: