Miguel — Lesson 3: Build Your Business Landing Page

Why This Matters

Your Online Presence is Your Business Card

In 2026, when a potential client searches your name or business, the first thing they find determines whether they contact you or move on. A professional landing page positions you as a credible operator — even before you have a single product or client.

More importantly: once you understand how to build one, you can build it for others. That alone is a service businesses will pay you for.

Page Anatomy

What a High-Converting Landing Page Needs

A professional business landing page doesn't need to be complex. It needs to answer four questions clearly:

HERO

Who you are and what you do — in one sentence. This is the first thing a visitor reads. Make it specific and benefit-focused.

CREDIBILITY

Why they should trust you — years of experience, industries served, results achieved. Keep it factual and concrete.

SERVICES

What you offer and at what level — 2 to 3 offerings maximum. Clarity beats comprehensiveness.

SOCIAL PROOF

Testimonials, logos, or results. Real quotes from real people are the single highest-converting element.

CALL TO ACTION

One clear next step — book a call, send a message, download a resource. One action, not several.

📋 Business Landing Page Prompt Builder

Fill in your professional details and I'll generate a Claude prompt that builds your page. Draw on your actual background — specificity produces far better output than generic descriptions.

Your Full Name

Business / Practice Name

Your Professional Background (be specific)

Primary Service You'll Offer

Target Client

Color Scheme / Brand Feel

One Key Result You've Delivered

Refinement

Strategic Follow-Up Prompts

After Claude builds your first version, these targeted follow-ups will elevate it to a professional standard:

Goal	Prompt to Send Claude
Increase authority	"Rewrite the hero section headline to be more authoritative and outcome-focused. Lead with the result I deliver, not what I do."
Add credibility	"Add a metrics bar below the hero: 20 Years Experience / 50+ Clients Served / $2M+ Cost Savings Delivered"
Sharpen CTA	"Change the call-to-action to a 'Book a Free Strategy Call' button that is prominently placed in both the hero and footer"
Add case study	"Add a brief case study section: Client challenge → What I did → Result achieved. Use placeholder text that I can update."
Premium feel	"Make the overall design more premium and executive — think McKinsey or Bain. Clean, authoritative, minimal decoration."

📋 Post-Build Assessment

After completing your Claude session, return here and document your output. What sections worked well? What would you refine in the next iteration? This reflection is where professional instincts sharpen.

Action Items

Before Lesson 4

1
Complete your landing page session in Claude and save the HTML output.
2
Run at least 3 iteration prompts to refine the page after the initial build.
3
Show the page to one person you trust and note their first reaction — this is your first market signal.

Up next · Lesson 4

Package Your Expertise — Create Your First Offer

We define exactly what you're selling, to whom, at what price — and build the product around it using AI.

→